International Media Management Academic Association (IMMAA) Conference 2025

The International Media Management Academic Association (IMMAA) Conference invites submissions of theoretical and empirical research papers and panel peesentations on “Managing Innovation and Creativity for Sustainability in Media Companies” for its 19th conference, taking place on October 17-19, 2025, in Cairo, Egypt. Hosted by The American University in Cairo (AUC), the conference invites scholars and industry leaders to collaborate in a professional discourse focused on clarifying what successful media managers and companies are doing, and can do better, in working to navigate the digital media ecology. The conference will facilitate rich dialogue, useful exploration, and knowledge development. Participants will learn about groundbreaking research and collaborate to develop insights at the intersection of management theory and practice applied to media industries.

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