The public relies on major media organizations for the information they use to make critical health decisions. So how do news organizations make these decisions – and how can health professionals participate in and influence this process? This two-day in-person course with two additional evening sessions online covers key principles in health and medical journalism with the aim of fostering a better understanding of the processes that underlie the coverage decisions made by news entities. Learn from the former head of the ABC News Medical Unit and distinguished guest speakers on how to develop strategies that utilize the broad reach of the news media to communicate important, actionable health information to a general audience. The course will focus on crafting newsworthy angles, pitching to journalists, and leveraging the power of social media to amplify a health message. While this course will be of particular interest to physicians and health professionals who work in the media or have an interest in doing so, it is also packed with important information for those with careers in public health and public relations that can help develop and sharpen the skills necessary to work with the news media to bring important health messages to the public.
$1,190 with an early registration discount by June 7, 2019. Regular tuition is $1,487.
Dan Childs, at firstname.lastname@example.org.