Social media is revolutionizing health communication. Hospitals, public health organizations, government agencies, physicians, pharmaceuticals, and countless start-ups are using social media content and platforms--infographics, blogs, Facebook, Twitter, YouTube, and more--to reach new populations and engage healthcare consumers in new ways. Best practices have emerged for how healthcare organizations use social media for health communication. The goal of this course is to provide the knowledge and skills to select and use social media platforms appropriately for a healthcare or public health organization, as well as for a professional online presence, based on these best practices. The course will use case studies and bring in guest speakers from a variety of organizations to demonstrate how effective social media use is dependent on goals, resources, and metrics combined with creativity, design, and social listening.
$1,515 with an early registration discount by December 1, 2018. Regular tuition is $1893.00.
Lisa Gualtieri, at firstname.lastname@example.org.