BUS 454A Marketing Strategy

3 Credits

5-Week Session (Tuesday, May 28, 2024 - Friday, June 28, 2024)

Delivery Method: The class will meet online

This senior course for Marketing majors enables the student to apply what has been learned in other business courses to the analysis of a variety of Marketing Management problem identification-solution generation situations presented via real cases. Emphasis is on oral presentation and defense of evaluations made and solutions proposed. Some written case analysis is required. Pre-requisite: BUS 341 or BUS 342. Open to senior Marketing majors. Limited to 25.

Registration and Payment Deadline: Tuesday, May 21st.