3 Credits
5-Week Session (Tuesday, May 28, 2024 - Friday, June 28, 2024)
Delivery Method: The class will meet online
Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions. Open to sophomore, junior and senior Business majors and minors, Entrepreneurship minors and Arts Administration majors. Limited to 25. Registration and Payment Deadline: Tuesday, May 21st.
Stock number:
4305365
Price:
$1,875.00