3 Credits
Winter Session: Monday, December 21, 2026 - Friday, January 8, 2027
Class meets asynchronously online
Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.
Open to students with sophomore standing or higher.
Stock number:
3023171
Price:
$2,022.00