3 Credits
Winter Session: Monday, December 22, 2025 - Friday, January 9, 2026
Class meets asynchronously online
Explores the role marketing plays within firms and within society. Decribes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.
Stock number:
1335710
Price:
$1,932.00