3 Credits
Summer Session I: Tuesday, May 27, 2025 - Friday, July 11, 2025
Class meets asynchronously online
Explores the role marketing plays within firms and within society. Decribes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.
Stock number:
8145134
Price:
$1,932.00