3 Credits
Summer Session I: Tuesday, May 27, 2025 - Friday, July 11, 2025
Class meets asynchronously online
This senior course for Marketing majors enables the student to apply what has been learned in other business courses to the analysis of a variety of Marketing Management problem identification-solution generation situations presented via real cases. Emphasis is on oral presentation and defense of evaluations made and solutions proposed. Some written case analysis is required.
Stock number:
5046572
Price:
$1,932.00