What is marketing and why does it matter? How is marketing different from sales? This seminar will help you answer these two key questions and more. The purpose of marketing is to attract attention and create interest. Marketing can create a brand image, change that image and get people interested in what's for sale. You'll discover what the main components of marketing are and how to utilize these components to build your brand and drive revenue and audience.
In today's world there are so many options for getting your message out. This seminar will help you understand traditional media and social media. It will also help you determine how to use media in your branding and sales strategies. You'll gain an understanding of what public relations or PR is and how you can generate good coverage. You'll also learn how to buy advertising and when you should select this option.
More and more businesses are utilizing the paid advertising features of Facebook. This class is designed for business owners who have already set up their business Facebook page and are ready to begin paid advertising. We'll look at Facebook marketing strategies, managing your ad spend, and more. Be sure to bring your Facebook login and a credit card if you'd like to place your ad during class. Computer will be available, but students are encouraged to bring their own laptops if possible.