More and more businesses are utilizing the advertising features of social media. This class is designed for business owners who may already be using some form of social media, but would either like to delve deeper or explore another platform.
What is marketing and why does it matter? How is marketing different from sales? This seminar will help you answer these two key questions and more. The purpose of marketing is to attract attention and create interest. Marketing can create a brand image, change that image and get people interested in what's for sale. You'll discover what the main components of marketing are and how to utilize these components to build your brand and drive revenue and audience.
In today's world there are so many options for getting your message out. This seminar will help you understand traditional media and social media. It will also help you determine how to use media in your branding and sales strategies. You'll gain an understanding of what public relations or PR is and how you can generate good coverage. You'll also learn how to buy advertising and when you should select this option.
This course is an introduction to the various types of social media platforms. It will give you a basic understanding of how each platform can be used to support your overall marketing strategy. Examples will be shown to illustrate good use of social media for small business. (This particular course is not a work session, but if the class is interested in additional training, a work session could be scheduled at a later date.)
Register for the Marketing Series which consists of all four courses in this section. When you register for this series, you will automatically receive $40 off!