Marketing Series

Basics of Marketing
What is marketing and why does it matter? How is marketing different from sales? This seminar will help you answer these two key questions and more. The purpose of marketing is to attract attention and create interest. Marketing can create a brand image, change that image and get people interested in what's for sale. You'll discover what the main components of marketing are and how to utilize these components to build your brand and drive revenue and audience.

Course Details:


Course #: 2032*201
Date: Sept. 30, 2019
Time: 6:00 p.m. – 8:30 p.m.
Location: Bloomfield
Cost: – $49
Instructor: Joni Silverstein-Sexton

Audience Development
Understanding your target audience is critical to a successful marketing campaign. In this course, you will learn to identify your key audiences and select which audiences you need to work to increase. Learn how to convert those audiences into buyers and move potential buyers through your sales funnel.

Course Details:


Course #: 2032*201
Date: October 7, 2019
Time: 6:00 p.m. – 8:30 p.m.
Location: Bloomfield
Cost: – $49
Instructor: Joni Silverstein-Sexton

Media Strategies
In today's world there are so many options for getting your message out. This seminar will help you understand traditional media and social media. It will also help you determine how to use media in your branding and sales strategies. You'll gain an understanding of what public relations or PR is and how you can generate good coverage. You'll also learn how to buy advertising and when you should select this option.

Course Details:


Course #: 2032*201
Date: October 14, 2019
Time: 6:00 p.m. – 8:30 p.m.
Location: Bloomfield
Cost: – $49
Instructor: Joni Silverstein-Sexton

Introduction to Social Media
This course is an introduction to the various types of social media platforms. It will give you a basic understanding of how each platform can be used to support your overall marketing strategy. Examples will be shown to illustrate good used of social media for small business. (This particular course is not a work session, but if the class is interested in additional training a work session could be scheduled at a later date.)

Course Details:


Course #: 2032*201
Date: October 21, 2019
Time: 6:00 p.m. – 8:30 p.m.
Location: Bloomfield
Cost: – $49
Instructor: Joni Silverstein-Sexton

Price:

$156.00