Savvy selling today takes a problem-centered approach designed to create a foundation of trust. It respects the fact that buyers now have access to abundant information and are seeking a personal relationship with people in a business before they will embark on a journey with it.
• Learn how to use social media and other digital marketing technology to complement traditional practices for helping buyers to know, like and trust you and your team.
• Learn how to build a repeatable sales process that acts as a guidance system that gives buyers con dence by showing them not just what you can do to solve their problems, but how and why.
• Discover how to increase sales to current and future customers by removing obstacles, both real and imagined, that stand between them and a silky-smooth relationship with your business.