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Website SEO Fundamentals: How to Become a Data-Driven Marketing Company

Data is the sword of the 21st century,” according to Google’s former CEO. Website data is the language that predictively informs a business of its customer needs, wants and future actions. If your business wants to win more sales in a digital world, it must respond to data just as it does a verbal or written customer request. • Stop guessing and start tracking website visitors with Google Analytics to nd lead sources that can be optimized to attract customers that are right for your business. • Discover the power of Facebook advertising for retargeting and converting website visitors into customers, while also reaching a larger audience that shares their interests, challenges, and desires. • Get my roadmap for website content optimization, linking strategies, marketing personalization with automation, and more. Plus, you will learn the tools and practices leading SEO experts use to consistently achieve higher SEO rankings.



Ottumwa Campus, Rural Health Education Center, Room 108


Feb. 21, 2018


1:00 to 3:00 p.m.

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