Artificial Intelligence for Marketing Professionals - OME

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

Start Date / End Date : 90 days after access has been provided
Address: Online
Instructor:
Web Site: https://www.utrgv.edu/ce/programs/marketing-and-creative-technology/ai-marketing-professionals/index.htm

Contact Information: pewd@utrgv.edu
Phone Number: 956-665-2071