Principles of Marketing for Nonprofit Organizations - OME

When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

Start Date / End Date : 10/24/2023 - 01/31/2024
Address: Online
Instructor:
Web Site: https://www.utrgv.edu/ce/

Contact Information: pewd@utrgv.edu
Phone Number: 956-665-2071