Most athletic organizations have insufficient finances to meet operational need, requiring personnel to learn to proactively address resource deficiencies. This is particularly true in today’s financial landscape, as the volume and concentration of competition for fundraising dollars has exponentially increased.
Author Richard Leonard expands the foundation of fundraising options with new, advanced strategies, updated fundraising program examples, and additional scholarly support of the administrative concepts. The discussion of fundraising programs includes expanded the fundraising campaigns, situational analysis, problem and goal statements, and tentative strategies. This edition modernizes fundraising administrative concepts to integrate the most current standards and operational functions.
Whether you are a student studying to be an athletic administrator or you are already a fundraising administrator, this textbook contains the ideal mix of fundraising theory and practice essential for achieving athletic organization success.
Stock number:
9781940067650
Price:
$90.00