Developing Successful Sport Sponsorship Plans, 5th Edition

Developing Successful Sport Sponsorship Plans provides a detailed overview of the sponsorship process, including idea generation, research and planning, solicitation, pricing, writing contracts, and implementation and evaluation of sponsorship activities using Stotlar's Sponsorship Evaluation Model. Combining theoretical foundations with practical applications, Stotlar and Nagel offer interviews from practitioners to provide insight into the industry. The diverse scenarios discussed in each chapter includes examples from different sports and from local, regional, national, and international sport events and organizations, as well as sponsorship options for individual athletes. Worksheets included throughout the book provide users with a hands-on guide for crafting a winning sport sponsorship proposal. (c) 2017, 226 pages