With an updated and expanded look at the skills and knowledge needed to succeed in the sport industry, the third edition of Foundations of Sport Management remains one of the most widely adopted sport management foundational texts on the market.
Editors Andy Gillentine and R. Brian Crow, along with a team of leading authors, provide a dynamic and comprehensive overview of the core concepts and current trends of the industry. Their years of experience as elite academicians and practitioners make this volume a cutting-edge resource for undergraduates considering or pursuing careers in sport management.
Topics covered in this edition include economics and finance, marketing, sponsorship and sales, facility and event management, media relations, governance, and ethics.
Stock number:
978-1-935412-57-1
Price:
$50.00
Sale:
$30.00