Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

by Norm O'Reilly, Richard W. Pound, Rick Burton, Benoit Sequin, and Michelle K. Brunette

Global Sport Marketing examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing.

(c) 2015, 354 pages.

Stock number:

978-1-935412-43-4

Price:

$10.00