Ticket Operations and Sales Management in Sport

The most current and comprehensive textbooks on the topic of ticket operations and sales management provides insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology. by James T. Reese (c) 2013, 198 pages.