SMQ 34.2

Sport Marketing Quarterly, Volume 34, Issue 2, June 2025

ISSN: 1061-6934 (print)

ISSN 1557-2528 (online)

In this issue:

• Exploring Greenwashing in Sport: A Scoping Review
• Exploring the Impact of Sports and Fitness Live Streamer Attributes on Consumer Well-Being: Symmetric and Asymmetric Modeling Approaches
• Omni-Channels: A New Paradigm to Understanding Purchase Decisions in the Sporting Goods Domain
• A Failed Relationship or a Great Opportunity: Professional Runners’ Experience With Sponsorships
• Measuring the Perceived Social Impact of Sport Organizations’ CSR: A Longitudinal Study of the Public Benefits on Social Media 
• Ambush Marketing by Athletes on Social Media During the 2020 Tokyo Olympic Games: A Cross-Cultural Examination of Eight Nations