SMQ 34.1

Sport Marketing Quarterly, Volume 34, Issue 1, March 2025

ISSN: 1061-6934 (print)

ISSN 1557-2528 (online)

In this issue:

• What Do Ticket Prices Reveal About the Growth in Women’s Sport? The Case of NCAA Division I Women’s College Basketball
• Get Your Tickets Here: An Examination of How Reputation and Pricing Strategies of
  Ticket Sellers Affect Consumers’ Willingness to Purchase Sport Tickets
• An Examination of the Impact of Ticket Reference Price on Fairness Perceptions for Sport Consumers: Assessing the Influence of Self-Construal
• Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition
• Development of the Brand Equity Measurement Scale of the Premier League in the
  Chinese Market
• Consumer Responses to Sports Leagues’ Employer Branding: Psychological Contract