SMQ 33.4

Sport Marketing Quarterly, Volume 33, Issue 4, December 2024

ISSN: 1061-6934 (print)

ISSN 1557-2528 (online)

In this issue:

• Examining the Prevalence and Impact of Sport Fans’ Rituals: A Sensory Marketing
  Perspective 
• Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow
• Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome:
  Focusing on the Excitation Transfer Theory
• The Emotional Experiences of Fantasy Sports Participants
• Does a Professional Sport Team’s Corporate Social Responsibility (CSR)
  Initiative Increase Fans’ Trust in the Team and CSR Participation Intention?
• Factors Driving Virtual Running Event Participation: A CHAID Segmentation
  Approach