SMQ 33.3

Sport Marketing Quarterly, Volume 33, Issue 3, September 2024

ISSN: 1061-6934 (print)

ISSN 1557-2528 (online)

In this issue:

  • Franchise Ownership as Individual-Level Sport Brands: Exploring a Digitally Intermediated Process Model
  • Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement
  • Exploring Fans’ Experience of Toxicity in Women’s Sport Social Media Communities
  • Contextualizing Fans’ Divergent Experiences of Sport Activism Through a Social Identity Threat Lens
  • The Value of the Call: An Examination of MLB Broadcasters as Points of Fan Attachment
  • Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

Stock number:

SMQ33.3

Price:

$55.00