SMQ 33.2

Sport Marketing Quarterly, Volume 33, Issue 2, June 2024

ISSN: 1061-6934 (print)

ISSN 1557-2528 (online)

In this issue:

  • From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects
  • An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation
  • Team Identification in Esports: The Benefits of Localizing an Esports Team
  • Look What We Have Here: Exploring Brand-Related Sport Consumer Twitter Conversation Topics
  • Fan Networks in Women’s Sport: An Egocentric Analysis of Social Fans and IsoFans
  • Worth a Shot? The Impact of Athletes’ Vaccine Advocacy on Fan Attitudes and Behaviors

Stock number:

SMQ33.2

Price:

$55.00