SMQ 33.1

Sport Marketing Quarterly, Volume 33, Issue 1, March 2024

ISSN: 1061-6934 (print)

ISSN 1557-2528 (online)

In this issue:

  • Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball Games
  • Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship
  • Exploring the National Hockey League’s Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design
  • Making Sense of Stimuli-Local Image Fit in the Sport Venue: Mediating Effects of Sense of Home and Touristic Experience on Local and Visiting Spectators
  • Perceived Soccer Literacy: A Construct Linking Soccer Video Games Play to Soccer Engagement
  • Virtual Reality Technology Induced Flow in the Spectator Sports Context: Empirical Examinations of VR Flow, Its Unique Antecedents, and Consequences

Stock number:

SMQ331P

Price:

$55.00