SMQ 32.4

Sport Marketing Quarterly, Volume 32, Issue 4, December, 2023

ISSN: 1061-6934 (print)

ISSN 1557-2528 (online)

In this issue:

  • The Dual Roles of Trust and Risk in Sport Consumer Decision-Making in Social Commerce: An Information Adoption Model
  • Managing Social Media Through Crisis: A Content Analysis of Instagram Posts Before and During the COVID-19 Pandemic
  • Division I College Football Premium Seating: An Analysis of the Power Five and Group of Five, Clientele, and Luxury Suite Prices
  • An Examination of Consumer’s Brand Loyalty and Purchase Intention Toward
    Collaborations in the Sport Brand Footwear Industry
  • How Changes in Team Performance Impact Team Identity
  • An Updated Overview of Research Published in Sport Marketing Quarterly (2012 to 2022): A Tri-Method Approach
     

Stock number:

4816738

Price:

$55.00