SMQ 32.3

SMQ 32.3

Sport Marketing Quarterly, Volume 32, Issue 3, September 2023

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue: 

  • The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging
  • Who Says She’s Not a True Fan? Perceptions of Fan Authenticity Among Gen Z Women Sports Fans
  • They Saw a Game! Impact of Consumers’ Self-Serving Bias on Moral Disengagement and Subsequent Tolerant Responses Toward Athlete Scandals
  • Dehumanization of Professional Athletes and Implications for Brand Attachment
  • Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective
  • Consolidation of Concepts and Scales Examining External Activation Factors Affecting Sport Consumption
 

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