SMQ 32.2

Sport Marketing Quarterly, Volume 32, Issue 2, June 2023

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• Factors Influencing Fan Acceptance or Rejection of a Sport Team’s Revolutionary Rebrand
• Which Fantasy Sports Players Will Bet on Sports? A Trait-Based Predictive Model of Fantasy Sport Players Engaging in Sports Betting
• Determinants of Subscription Renewal Behavior in Sport Spectatorship Services: A CHAID Decision Tree Modeling Approach
• Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
• Political Identity, Risk Perception, and Sport Participation: Conditional Process Analysis of Golfers’ Revisit Intent During the COVID Pandemic
• Aggressive Motives and Fan Passion Across Different Types of Sports