SMQ 31.4

Sport Marketing Quarterly, Volume 31, Issue 4, December 2022

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• New Day, New Game: Examining Consumer Needs in Daily Fantasy Sports
• Letting the Dogs Out: Th e Impact of Team Service Dogs on Brand Image, Perceived Altruism, and Behavioral Intention
• Effect of Consumer Experience Quality on Participant Engagement in Japanese Running Events
• Toward a Better Understanding of Fantasy Football and Dehumanization of Athletes: Is Fantasy Sport Gambling to Blame?
• Assessment of the Service Quality Measurement Model for Youth Football Academies
• A Study of Satellite Fans’ Existing Team Identifi cation and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fans