SMQ 31.3

Sport Marketing Quarterly, Volume 31, Issue 3, September 2022

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• If the Cause Fits, Wear It: Jersey Sponsorship and the Role of Congruence, Articulation, and CSR-Linked Marketing
• Technology Innovations and Consumption of Formula 1 as a TV Sport Product
• Exploring the Structural Relationships between Service Quality, Perceived Value, Satisfaction, and Loyalty in Nonprofit Sport Clubs: Empirical Evidence from Germany
• Athlete Interrupted: Exploration of Athletes’ Personal Brand Management in Times of Crisis
• Patriot, Expert, or Complainer? Exploring How Athletes Express Th emselves at Olympic Games’ Press Conferences
• The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams