SMQ 31.2

Sport Marketing Quarterly, Volume 31, Issue 2, June 2022

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • Identification in Sport and Religion: Exploring the Overlap Between Two Group Identities
  • Publicity about Athlete Endorsers Affects Responses to Ads via Motivational Activation
  • An Examination of Sponsor Outcomes at Different Tiers of IndyCar Sponsorship
  • It’s About Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women’s Professional Sport Team
  • The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior
  • NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products

Price:

$55.00