SMQ 28.1

Sport Marketing Quarterly, Volume 28, Issue 1, March 2019

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • Development and Assessment of a Scale to Measure Daily Fantasy Sport Motives
  • The Impact of Self-Continuity on Fans' Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations
  • "No" Is Not "Low": Improving the Assessment of Sport Team Identification
  • Understanding Consumer Behaviors in Virtual Golf: Differences in Leisure Constraints

Price:

$55.00