SMQ 27.1

Sport Marketing Quarterly, Volume 27, Issue 1, March 2018

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • Industry Insider: Tim Clark
  • How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes
  • The Evolution of Media Reporting of Ambush Marketing
  • An Experimental Examination of Activist Type and Effort on Brand Image and Purchase Intentions
  • Worth the Price of Admission? The Mediating Effect of Perceived Value on Ticket Purchase Intention
  • Breaking Up Is Hard To Do: Half-Baked Sponsorship Yields Valuable Lessons

Price:

$55.00