SMQ 27.2

Sport Marketing Quarterly, Volume 27, Issue 2, June 2018

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• Industry Insider: Susan O’Malley
• An Examination of Employees’ Response to Sponsorship: The Role of Team Identification
• Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior
• The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Identification with the Team
• eSport vs. Sport: A Comparison of Spectator Motives
• What's in a Name? A Case Study of NBA Basketball in Charlotte
• Copyright Infringement and Embedded Photos: A Photo of Tom Brady Goes Viral and Raises Challenging Copyright Issues for Publishers