SMQ 27.3

Sport Marketing Quarterly, Volume 27, Issue 3, September 2018

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • Industry Insider: Chip Wile
  • An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario
  • The Link Between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study
  • Can Concessions Take You Out to the Ballpark? An Investigation of Concessions Motivation
  • Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands
  • A Conceptual Framework for Retro Marketing in Sport
  • Do the NFL's Ticket Allocation Practices Create Economic Injury to Consumers: A Review of Recent Litigation

Price:

$55.00