SMQ 28.3

Sport Marketing Quarterly, Volume 28, Issue 3, September 2019

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• Meta-Analytic Review of Sport Consumption: Factors Affecting Attendance to Sporting Events
• Perceived Influence of Word-of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective
• The Impact of Mega Sporting Events on Host Country’s Destination Images: The Cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
• How Major League Teams Hire Entry- Level Ticket Sales Representatives: A Qualitative Analysis