SMQ 28.4

Sport Marketing Quarterly, Volume 28, Issue 4, December 2019

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones
• Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification
• Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding Across Rival Teams
• Follower Segments Within and Across the Social Media Networks of Major Professional Sport Organizations