SMQ 29.1

Sport Marketing Quarterly, Volume 29 Issue 1, March 2020

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • Sport Brands: Brand Relationships and Consumer Behavior
  • Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination
  • The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes
  • Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices
  • Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup

Price:

$55.00