SMQ 29.2

Sport Marketing Quarterly, Volume 29 Issue 2, June 2020

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value
• Repeat Registrations of a Running Event: Applying Customer Base Analysis
• Sport Brand Positioning Strategies and Position-Congruity on Financial Performance
• An Assessment of Fans’ Willingness to Pay for Team’s Environmental Sustainability Initiatives
• Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements
• “I Still Support My Favorite Team”: The Effects of an Athlete’s Transgression and Post-Response Strategy Using Visual Cues on In-Group Bias