SMQ 29.3

Sport Marketing Quarterly, Volume 29 Issue 3, September 2020

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • A Gratification Model of Sport Team Mobile Application Usage
  • An Analysis of Attributes Impacting Consumer Online Sport Ticket Purchases in a Dual-Market Environment
  • Examining the Impact of Fantasy Sport Participation and Fan Identification on Player Performance and Brand Image Perceptions
  • Fantasy Sport Usage and Multiplatform Sport Media Consumption Behaviors
  • The Influence of Personal Tendencies, Situational Power State, and Social Exclusion on Distinctive Consumption Choice
  • The Dark Side of Spectator Behavior: Effects of Spectator Dysfunctional Behavior on Anger, Rumination, and Revisit Intention

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