SMQ 31.1

Sport Marketing Quarterly, Volume 31, Issue 1, March 2022

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• Toward a Better Understanding of Parent Versus Local Team Branding in Minor League Baseball, by Matthew J. Bernthal, Khalid Ballouli, and Nicholas Nugent
• All-Inclusive v. Partitioned Pricing in Sports: The Effects of Pricing Format on Ticket Purchasers’ Response, by Armin Marquez, Beth A. Cianfrone, and Stephen L. Shapiro
• The Impact of CSR-CSI Domain Overlap on Attitude Toward the Sponsor, Taeahn Kange and Hirataka Matsuoka
• The Influence of Non-Transactional Fan Engagement on Merchandise Consumption, Marcel Huettermann and Thilo Kunkel
• Lead by Example: An Exploration of the Athlete Brand as a Role Model, by Olzhas Taniyev and Brian S. Gordon
• Cut from the Same Cloth: An Examination of Attachment to College Football Coaches, by Michael Mudrick and Janet Fink