SMQ 30.4

Sport Marketing Quarterly, Volume 30, Issue 4, December 2021

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • Athlete-Centric Employer Branding During Rival Leagues’ Market Entry
  • Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective
  • Better Together? Examining the Impact of Official Secondary Ticketing Partnerships on Consumers’ Attitudes and Behaviors
  • Developing and Validating a Venue Stimuli-Local Image Fit Scale
  • Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification
  • How Sports Sponsorship Influences a Sponsor’s Financial Performance: A Case Study from the Korea Baseball Organization

Price:

$55.00