SMQ 30.2

Sport Marketing Quarterly, Volume 30 Issue 2, June 2021

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

• A Comparison Between Various Corporate Social Responsibility Initiatives Based on Spectators’ Attitudes and Attendance Intention for a Professional Baseball Franchise>/li>
• An Integrated Model for Stadium Atmosphere and Stadium Attachment: An Empirical Test in Two Baseball Stadium Contexts
• Niche Sport Sponsorship: Providing the Target Market Sponsors Want?
• Declining Student Attendance at College Sporting Events: Testing the Relative Influence of Constraints
• An Examination of Relationship Selling Effectiveness in NCAA Division I Ticket Sales
• Types of CSR Initiatives and Fans’ Social Outcomes: The Case of Professional Sport Organizations