SMQ 30.1

Sport Marketing Quarterly Volume 30 Issue 1, March 2021

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives
  • How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions
  • The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption
  • The Influence of Second Screen Multitasking on Sponsorship Effects
  • Understanding the Lack of Team Identification Research in Women’s Sport
  • The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation

Price:

$55.00