SMQ 30.3

Sport Marketing Quarterly, Volume 30, Issue 3, September 2021

ISSN: 1061-6934 (print)

ISSN: 1557-2528 (online)

In this issue:

  • An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior
  • The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses
  • Investigation of eSports Playing Intention Formation: The Moderating Impact of Gender
  • A Run for Their Money: Examining Changes in Runners’ Event-Related Expenditures
  • Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams
  • Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning

Price:

$55.00